Glossier Flagship Store: Skin first, makeup second

Glossier Flagship by Gachot Studios and PRO

Glossier Flagship Store

Skin first, makeup second

123 Lafayette St, New York, NY 10013

Rating by Martina: ★★★★☆

Beauty lovers, get ready! The ever growing start up, Glossier, is opening a new flagship location in Manhattan.

When you walk in to the store, there is a stairway with an arch that will lead you to upstairs. Climbing these stairs makes you feel like you are ascending to a soft pink castle that was designed for princesses. There are four rooms: a cashier area by the top of the stairway, a showroom, a try-out room with sinks and products to play with, and a room with giant mirrors and models of products to take pictures with.

Glossier is trying to help women feel more comfortable in their own skins, instead of using makeup as a "mask." Its tagline — "Skin first. Makeup second. Smile always" — speaks directly to this idea.

I especially love the cloud paint, lip gloss and haloscope. If you wanna try Glossier, I suggest you come to this amazing flagship store to try every product before hauling some home. The lovely staff in their jumpsuits are ready to give you advise. What's more, the shop experience is special, you don't need to wait in line to check out. You just need to order everything you'd like through a staff's ipad, and then your purchase comes out in a little plastic bag at the front desk.